We evaluate not just your brand name recall, reach, and relevance–but, importantly, those of your competitors. Because you need to see the full landscape before you can adeptly navigate it.
What you say determines where you stand. Whether issue-based, product-focused, or overarching reputation-driven, we dissect past and present communications in order to discern avertable barriers and identify areas of previously unforeseen impact.
Competitive Advantage Analysis
What drives loyalty? What spurs consumer conversion? How do you bridge the gap between brand indifference and brand devotion? Strength begins with understanding your surroundings. The result is a distinguishing roadmap navigates the obstacles and opportunities.