When your country is home to some of the world’s most unique and recognizable wildlife and natural wonders, drumming up support for conservation efforts seems like a no-brainer. But in today’s political climate of deliberately divisive campaigns and hyperventilating news coverage, nothing is that simple. That led our client to ask: how could they most effectively inspire to action their most skeptical – and important audience?
They turned to us to explore the higher ground – to identify the credible, research-backed messaging that would cut through the polemic and resonate with Australian voters. Our carefully curated research strategy provided the insights that would inform voters in a credible, common-sense campaign – down to the individual words, images, and spokespeople.