How does one of the world’s largest hospitality companies create a unified working culture when it spans not just different countries, but disparate continents?
When what makes your business great is the people who comprise it, creating a consistent, trusted set of brand values isn’t just a challenge – it’s an imperative. Only by engaging employees directly – understanding their stories, their perspectives, their experiences – were we able to deliver a talent retention narrative that was as authentic as it was compelling.
Cultural note: With nuance and credibility paramount, there’s no room for losing anything in translation. Ensuring brand values speak the same language to those in Sante Fe as in Shanghai means incredible attention to detail as well as high-level ideals.