In society, success is relative. But in school – during young learners’ most formative years – it’s pretty much standardized. With homeschooling, charter schools, and nonreligious private schools on the rise, our education-sector client wanted to conduct a pulse-check on how well school assessments are serving American students. Do parents still trust grades and tests to measure their child’s academic success? To that end, how do parents define success for their children?
In Orlando, we were able to ask these questions with a focus on the Latino population to better understand the local community’s aspirations, needs, and preferences. By contrasting that with the broader U.S. population, we garnered invaluable cultural insights that helped our client anticipate broader trends in the school choice arena.