Across the online stratosphere, users have endured countless episodes of unauthorized advertising data collection, large-scale breaches, and opaque – even misleading – privacy policies. Even when perpetrated by an unrelated company in an isolated incident, in the tech industry, there is no reputational “quarantine.” Public perception diminishes across the board, and user apprehension grows.

Users intuit that data participation shapes their online experience, especially with fundamental, everyday services. Yet there’s uncertainty, confusion, and speculation about how their data is being used and stored – and, more importantly, why.

Our client endeavored to take proactive steps to minimize data storage. More than a policy communications challenge, it served as an opportunity to educate while taking an industry-leading role to increase transparency, responsibility, and accountability.