Marketers face no shortage of digital platforms where they can run and monitor their campaigns. The challenge is an abundance of choice coupled with a limited budget. And in the rapidly shifting online advertising ecosystem, the onus is on the platforms to differentiate themselves from competitors and hammer home their value proposition.
With new apps and specialized sites emerging every week, companies don’t have the luxury of waiting to carve out – and own – a value prop that’s distinctly theirs. Our client, a powerful digital platform, asked us to gather some of their most important clients from brands and agencies to hear their priorities and concerns firsthand.
We kicked off this major-media-market research in Chicago, and helped our client ask the tough questions so they could understand current perceptions about the platform, and more efficiently and authentically connect with marketers’ needs.