It’s one thing to own your mistakes. It’s another to address the errors of past administrations, when you’ve done everything in your power to achieve reform. Our client, a venerable American institution, was facing a reputational challenge that required an immediate, sure-footed response.
In the battle for the hearts and minds of American households, it would be a tough needle to thread. They needed to educate stakeholders on rock-solid, public-backed security protocols already in place. At the same time, they needed to establish and evangelize their role in a cultural moment where their traditions and values are more important than ever. In a quant-qual hybrid project, we explored perceptions around our client’s current reputation, but also the staying power of their legacy values in a changing America.