In an era of heightened partisanship and rampant gridlock, how does a team of highly regarded academics most effectively position their forward-looking strategy to reinvigorate American democracy – lending resonant voice to their thoroughly researched vision? How do you empower them to disrupt a system that thrives on entrenched dysfunction? And how do you enable them to bring it mainstream?
Before you run with an idea, you need to deftly road-test it. What clicks in a boardroom or classroom does not always carry weight beyond those walls. That’s why we convened a carefully curated group of ‘opinion elite’ voters – citizens who understand and pay close attention to the pulse and machinations of American politics. We presented our client’s strategy and parsed every key component – asking THEM to illuminate the strengths and weaknesses. That enabled us to meticulously refine it – through their prism – with compelling context and a personalized call to action.