A lot of work goes into a keynote: launching new products while managing expectations, synthesizing a year’s worth of hard work into digestible summaries, and of course, distilling the aspirations of a vast team into a single speech. And today’s executives face another layer of scrutiny: they’re not just talking to their employees in the room; their remarks are often recorded for other use, broadcast, or streamed live online. These state of the union speeches are difficult to deliver and even harder to perfect.
Our client asked us to gauge nationwide reaction to the company’s long-term vision, product features, corporate initiatives, and more. We showed essential segments from the keynote and had participants respond in real time, to measure what moments soared, what fell flat, and where adjustments could be made.