One virtue of family programming is helping each other understand and cope with the challenges we face in our world. That’s precisely why the producers of a popular children’s program were looking to tackle rather serious subject matter in their upcoming season. The anger in public discourse. The rise in divisive behaviors. The unfamiliar language they’re being told not to repeat. After all, it’s parents who choose what kids watch – how do you unify parents in an era of constantly new lows?
Our client came to us to test and refine a message that would address the toughest topics of our time head-on, promote respect, and ultimately help bring people together. To achieve that, we recruited across the ideological spectrum and found the specific themes, tag lines, and segments that could meaningfully – and at times, movingly – bridge the political divide.