For any policy message to work, it needs to take account of these emotive drivers of opinion. It’s not a linear process; crafting and communicating immigration policy is a two-way street. Despite the diverse array of educational, socio-economic, and political backgrounds, what shared perceptions, anxieties, expectations, and priorities can we build on to correct where we’ve gone wrong on immigration… and take productive steps on what we need to do better going forward?
The media narrative around ‘immigration’ as a political issue is usually dominated by economic and national security implications. We helped identify the core issues that drive voter opinions, as the essential motivators that must be addressed to make meaningful reform possible.