The countries of the EU may have a government framework in common, but little else. So when a major global company was looking to expand its economic impact work across the 28 culturally distinct, geographically varied, and economically unique member-states, it was important to understand the on-the-ground needs–and more importantly, the unique advantages–of EU markets big and small.
That took our work to Bucharest, to understand what job seekers, students, and small businesses saw as the brightest opportunities for building their own economic futures. Gaining traction in new, disparate markets requires on-the-ground listening and understanding the individual skill sets, backgrounds, and heritages of the folks who make up each country. Crafting a strategy based on the nuances of each population means the difference between tools and training being useful and utilized.