In this sweeping international project, we examined and stress-tested an iconic American product on a lightning-quick turnaround. Our mission: ensure its name and positioning lived up to its value proposition in each and every key market.
We evaluated a platform designed for a high-powered audience of decision-makers. This required a unique and exclusive recruit. To execute, we leveraged our unparalleled participant recruiting capability to bring together C-suite level power players to directly hear their perceptions, priorities, and expectations. This nuanced research provided the validation needed to get our client to the finish line.