Assessing the impact of EU legislation is a complex conversation. Each member state has its own information ecosystem – complete with culturally nuanced attitudes. To understand the mindset and decision path of policy makers around their industry, our client commissioned us to lead a series of qualitative sessions across EMEA.
Recruiting for this project required a highly sophisticated audience that could deliver insights on the legislative climate, the state of the industry, and the viability of future models. Here, we garnered a keen understanding of the inner workings of the minds of policy makers.
Cultural Nuance: In Madrid, we set out to gather the distinct Spanish perspective on industry ailments and antidotes, which our client sought to fully understand before engaging stakeholders. Our research delivered key insights about the local ecosystem that served as the foundation for a country-specific messaging roadmap.