It’s a regular sight in democratic governments: expansive, expensive proposals to upgrade or overhaul infrastructure. Whether voters see these projects as a pressing, “kitchen-table” issue or a national boondoggle depends entirely on what they hear about the details.
That’s where public opinion research is key – understanding not only how the population falls out “yea-or-nay,” but also how to design a campaign that cuts through to the “persuadable” camp and defines the debate from the get-go.
From Members of Parliament to special interests, the battle lines around the infrastructure debate were already being drawn. We stepped in as an independent research partner to take stock of the climate and craft a precision-targeted national messaging campaign that spoke to a diverse population.