When you need to understand the landscape and the perceptions that suffuse it, the method must be as innovative as it is effective. The efficacy of a benchmarking session–any focus group–is predetermined, largely, by the exacting preparation that precedes it. With incisive thinking and industry-leading technology and techniques, we assiduously explore the terrain to construe distinctive information that truly moves the needle.
Barometer sessions take benchmarking to the next level. Using our patented Storyline Studio visual mapping methodology, we test a wide range of video stimulus–from ads to interviews to speeches. By measuring not just visceral impression, but intensity, the output is both informative and powerfully predictive.
Patented Storyline Studio App Technology
The state of the art verbal mapping feature of SL Studio gauges demographics, pre- and post-ballot perceptions, proof points, priorities, imagery, creative campaigns, and more. The results are aggregated, viewed, and sortable in real time. This advanced approach to qualitative research is changing the rules of the game–yielding penetrating and previously unattainable insights.
The most advanced and predictive video testing system in existence, this feature of SL Studio is a truly customizable, multi-prompt testing tool that measures video stimulus against a plethora of prioritized KPIs. From real-time impressions of the whole (credibility, authenticity, relatability) to post-test deconstruction of the component parts (visuals, tone, pacing), we evaluate the precise components of a successful campaign.